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Travis Kelce revealed the dog he shares with his wife Taylor Swift to the public for the first time on September 1, 2026, as the pair’s white Samoyed appeared alongside him in a new Tommy Hilfiger ad campaign called “Only in New York.” The dog, reportedly named Wendy according to Forbes, had not been publicly confirmed by the couple prior to the campaign’s release.
The campaign was shot at The Plaza Hotel in New York City and marks the beginning of Kelce’s multi-season partnership with Tommy Hilfiger as the brand’s global ambassador. In one clip, Kelce sits on a couch in his hotel room with the dog, who gets pet and frolics on the furniture. Other images show the dog with a paw wrapped around Kelce’s leg, and the two lounging together on a striped chair.
Kelce told Vogue that including the dog in the campaign was his idea. “The Hilfiger creative team had been talking about casting a canine for the campaign when Kelce volunteered the one that he shares with Taylor Swift,” according to the outlet. “We figured, why not her? She crushed it, and actually really fit into that Tommy aesthetic, too,” Kelce said. “Those are some of my favorite shots.”
The campaign also features Gigi Hadid, musicians Jisoo and Peggy Gou, and athletes Frances Tiafoe and Carmelo Anthony. Kelce and Swift married on July 3, 2026 at Madison Square Garden.
Commentary: There’s something almost inevitable about two of the most photographed people on the planet having a dog that fans had been speculating about for months, and then that dog’s actual debut happening not through a casual photo, but through a full fashion campaign at The Plaza. It says a lot about how thoroughly public their lives are that even their pet’s first appearance became a coordinated brand moment rather than a candid one.
Source: NBC / Just Jared / AOL
